Dream11 Ends Sponsorship With Team India, Big Blow to BCCI Ahead of Asia Cup 2025
π End of a ₹358 Crore Deal
BCCI and Dream11 had signed a ₹358 crore three-year sponsorship deal (2023–26). However, after the introduction of the Online Gaming Bill 2025, which bans real-money fantasy games, Dream11 informed BCCI that it can no longer continue as the front-jersey sponsor.
π Crisis Before the Asia Cup
The Asia Cup 2025 is set to kick off on 9 September in the UAE. With Dream11’s sudden exit, Team India may take the field without a front-jersey sponsor — a rare and shocking situation just before a major ICC event.
π BCCI’s Search for a New Partner
BCCI has confirmed the termination of the deal and is now actively scouting for a replacement. Reports suggest that Toyota and a few FinTech startups have shown interest, but no agreement has been finalized yet.
π What’s Next?
Dream11’s withdrawal has not only hit BCCI financially but also created a sponsorship vacuum at a critical moment. Fans are now eagerly waiting to see which brand will take over the prestigious spot on Team India’s jersey ahead of the Asia Cup.
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✅ Sources: Reuters, Economic Times
, Times of India, Hindustan Times

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